Discover Kylie Jenner's Sprinter Vodka Soda, a premium, health-conscious RTD vodka soda line with unique flavors like black cherry, peach, grapefruit, and lime. Perfect for the modern, lifestyle-savvy consumer, it is available at Pascale's Liquors in Liverpool, NY.

Kylie Jenner is tapping into the alcoholic beverage sector with a new venture that's already stirring interest and conversation: a premium vodka soda line named Sprinter. Each 12-oz variant has 100 calories, 4.5% ABV, gluten-free, and no added sugars, placing the brand in the highly competitive ready-to-drink (RTD) cocktail market that targets more health-conscious consumers.

Sprinter is Jenner's strategic foray into a market ripe with potential but also fraught with competition. The RTD cocktail scene is dominated by giants like White Claw, LaCroix, and Truly, each offering a wide range of flavors and concoctions aimed at quenching the millennial and Gen Z thirst for artisanal and Instagram-worthy drinks. Against this backdrop, Sprinter's launch is both ambitious and calculated, with Jenner leveraging her substantial influence and business acumen to carve out a niche for her brand.

Sprinter debuted with four flavors: black cherry, peach, grapefruit, and lime, each crafted to capture the essence of summer and appeal to a broad audience. Jenner's approach to flavor selection and formulation seems to be guided by an understanding of her audience's preferences for natural, refreshing drinks that can be enjoyed in various settings, from beach outings to backyard gatherings.

Traditionally, lime is a go-to flavor for vodka soda drinks, because it is crisp and refreshing – everybody loves a bit of acidity to counteract the alcohol’s bite. Sprinter's lime variant leans heavily towards a soda-like drinking experience, favored by those who love a good lemon-lime soda, made even better by a bit of booze. It’s a good crowd-pleaser and perfect for parties where you will have plenty of people with diverse drink preferences.

Often a polarizing choice due to its bitter undertones, Sprinter’s grapefruit variant, surprisingly, had mostly positive consumer reviews. Upon tasting this variant, it is clear that the brand was able to strike a delicate balance, offering a bubbly and subtle flavor that won over even those who typically steer clear of grapefruit. The bitterness that grapefruit is known for is clearly present – this does not taste like a citrus blend but with more grapefruit in it – but the sweetness and the effervescence somehow offset the bitterness, making the drink smoother; it goes down very easily.

This variant is getting rave reviews, mostly for its rich aroma and true cherry taste. It steers clear of the artificial flavorings that often plague fruit-flavored beverages. The use of real fruit juice in its formulation contributed to a light yet satisfyingly sweet profile, resonating well with a broad audience.

The peach variant quickly emerged as the brand’s bestseller, celebrated for its luscious peach flavor and crisp, clean aftertaste. It is reminiscent of peach creamsicles in the summer – perfect for pool or beach parties.

Each of Sprinter’s four debut flavors – black cherry, peach, grapefruit, and lime – has been carefully crafted to offer a unique drinking experience that appeals to a diverse audience, from those seeking the nostalgia of summer flavors to those desiring a sophisticated, crisp beverage. It also positions itself a lifestyle choice for the health-conscious, socially active generation. For those interested in exploring the vibrant and refreshing flavors of Sprinter, Pascale's Liquors in Liverpool, NY, is your go-to destination. Located at 7401 Oswego Road, NY 13090, you can visit their website at www.pascalesliquor.com or call (315) 701-0781 for more information.